We are sure that you are closely familiar with every aspect of your new product. Unfortunately, the same cannot be said for your prospective markets and audience, not yet at least. So first thing you need to understand is that at the beginning you'll need time for your product to get known by others.
The biggest mistake you can make is to roll our press release and wait for your customers to come and buy the product. At Global Growth Agency, we have launched several different startups, and we know tactics that will help your company to get enough prospect and convert them to customers.